Customer Centric Strategies - Building The Plan For Customer Profitability
71% of respondents to Strativity Groups’ Annual CEM study claims that becoming customer centric is more important then 3 years ago. Becoming customer centric is on the top agenda of executives worldwide. But how do you plan for such a strategy? What steps should you take? What pitfalls should you avoid? How do you ensure that this strategy will become a long term reality? This session provides you with insights into the best practices of customer centric strategies development.
Listen to this webcast now to disover:
--The top 10 fatal mistakes to avoid when building your customer centric strategy
--The key trade offs you must consider during the strategic planning
--Targeting the right customers
--Just say no! - How to avoid unprofitable customers
--The economics of relationships – building the measurements and financial drivers to support your strategy
To listen to this webcast now>>>
Your Workshop Leader
Lior Arussy is an author, visionary, consultant and creative catalyst in the areas of creating delightful customer experiences and executing profitable customer strategies. Mr. Arussy's company, Strativity Group, advises both Global 2000 companies as well as emerging businesses around the world. Clients include Nokia, Computer Associates, SAP, American Management Association, Seagate Technology, Honeywell, Siemens,
Dimension Data, FedEx, CATIC, Circle K, University of Pennsylvania, The Fund, Capital One, Jacada, Wyeth, Sage, Herbalife, Akibia, National, Lockheed Martin, Crown Plaza Hotels & Resorts and Nordea. For his thought leadership and contribution to the industry, Mr. Arussy received CRM Magazine's "2003 Influential Leaders" award and served as a juror on Fast Company's Customer First Awards 2005.
Mr. Arussy's syndicated column Focus: Customer, reaches over 600,000 readers worldwide every month. He is also the author of four books including Passionate & Profitable: Why Customer Strategies Fail and 10 Steps to Do Them Right! (Wiley 2005). In addition, he has published over 50 articles in publications around the world including at the
Harvard Business Review.
His accomplishments have been recognized by leading press and analysts such as ABC, The Wall Street Journal, Financial Times, The Times of London and Gartner. Mr. Arussy completed his undergraduate degree at Case Western Reserve University and received his MBA from the Weatherhead School of Management.