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Leading figures from Google to speak at Broadband World Foru

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Niall Hunt
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Leading figures from Google to speak at Broadband World Foru

High-profile figures from Google are showing up in force at this year’s Broadband World Forum in Berlin. Visitors to the world’s premier event for fixed, fibre and cable operators will have the chance to listen first-hand to Google’s vision for the internet.  

First to take to the stage from the multinational technology company is Engineering Director Cedric Lam, whose research covers broadband optical transport and access networks architectures. Lam will be at Broadband World Forum to talk about the company’s new Passive Optical Network (PON) technology – Go-Long. 

Go-Long is the company’s new generation of optical access networks. Described by Google as a new Time and Wavelength Division Multiplexed Super PON (TWDM Super PON), the company believes that this new standard can reduce the network operating costs and investment costs. The company claims that the technology can do this by extending the transmission distance, which can reduce the number of central offices that need to deploy the optical line termination (OLT), significantly reducing equipment, space and power costs. 

Lam will take to the stage at 2.25pm on Thursday, 26 October, to give a detailed talk on the Go-Long technology and the impact that it will have on the industry.  

The next expert from the technology giant to make an appearance at this year’s Broadband World Forum is Gulzar Azad, who is Country Head – Connectivity, India at Google. Azad will be presenting a case study to visitors on how telco investment has helped shape India’s Smart City Projects.  

During his talk, Azad will explore how Google is supporting connectivity for the country’s populace and the company’s involvement in the Smart City Projects. Azad will give an overview on the developing telco industry in India and why it is an exciting time for the country. He also will discuss the possible monetisation models, including the long-term vision for these goals.  

Looking to the future, Azad will give an outline of what the Internet of Things (IoT) means for the future of the country’s urban areas, particularly the potential to save energy and water, facilitate disaster relief and the overall improved quality of life.  

Azas holds his Case Study talk at 3pm on Thursday, 26 October. 

The final representative from Google is Geng Lin, who is the Chief Technology Officer, Enterprise Networks and Head of Network Infrastructure, Next Billion Users. Lin will be giving a keynote, entitled Telco Transformation: Spotlight on Virtualising Functions.  

During the talk, Lin will discuss what will modern networks look like and what can SDN do to make them more agile, efficient and reliable. He will also explore Google’s vision to deliver Wi-Fi connectivity to emerging markets using vEPC to drive progress and globalisation. And finally, he will close by examining the collaboration between operators and cloud providers to deliver better network performance for users. 

Lin takes to the stage 11.45am on Thursday, 26 October. 

KNect365 Portfolio Manager Heather James said: “We are really excited to have one of the biggest names in technology make such a strong showing at this year’s Broadband World Forum. The internet of the future will be shaped by the likes of Google, so we’re sure that everyone in the fixed, fibre and cable operating industry will want to hear what the company has to say in these significant areas.” 


High-profile figures from Google are showing up in force at this year’s Broadband World Forum in Berlin. Visitors to the world’s premier event for fixed, fibre and cable operators will have the chance to listen first-hand to Google’s vision for the internet. First to take to the stage from the multinational technology company is Engineering Director Cedric Lam, whose research covers broadband optical transport and access networks architectures. Lam will be at Broadband World Forum to talk about the company’s new Passive Optical Network (PON) technology – Go-Long. Go-Long is the company’s new generation of optical access networks. Described by Google as a new Time and Wavelength Division Multiplexed Super PON (TWDM Super PON), the company believes that this new standard can reduce the network operating costs and investment costs. The company claims that the technology can do this by extending the transmission distance, which can reduce the number of central offices that need to deploy the optical line termination (OLT), significantly reducing equipment, space and power costs. Lam will take to the stage at 2.25pm on Thursday, 26 October, to give a detailed talk on the Go-Long technology and the impact that it will have on the industry. The next expert from the technology giant to make an appearance at this year’s Broadband World Forum is Gulzar Azad, who is Country Head – Connectivity, India at Google. Azad will be presenting a case study to visitors on how telco investment has helped shape India’s Smart City Projects. During his talk, Azad will explore how Google is supporting connectivity for the country’s populace and the company’s involvement in the Smart City Projects. Azad will give an overview on the developing telco industry in India and why it is an exciting time for the country. He also will discuss the possible monetisation models, including the long-term vision for these goals. Looking to the future, Azad will give an outline of what the Internet of Things (IoT) means for the future of the country’s urban areas, particularly the potential to save energy and water, facilitate disaster relief and the overall improved quality of life. Azas holds his Case Study talk at 3pm on Thursday, 26 October. The final representative from Google is Geng Lin, who is the Chief Technology Officer, Enterprise Networks and Head of Network Infrastructure, Next Billion Users. Lin will be giving a keynote, entitled Telco Transformation: Spotlight on Virtualising Functions. During the talk, Lin will discuss what will modern networks look like and what can SDN do to make them more agile, efficient and reliable. He will also explore Google’s vision to deliver Wi-Fi connectivity to emerging markets using vEPC to drive progress and globalisation. And finally, he will close by examining the collaboration between operators and cloud providers to deliver better network performance for users. Lin takes to the stage 11.45am on Thursday, 26 October. KNect365 Portfolio Manager Heather James said: “We are really excited to have one of the biggest names in technology make such a strong showing at this year’s Broadband World Forum. The internet of the future will be shaped by the likes of Google, so we’re sure that everyone in the fixed, fibre and cable operating industry will want to hear what the company has to say in these significant areas.”

Broadband World Forum takes place on 24-26 October at Messe Berlin, Germany. Broadband World Forum, which is hosted by KNect365, is globally recognised as the meeting place for senior executives from fixed, mobile and cable operators worldwide, enabling them to congregate and discuss the future of the broadband industry. For more information on Broadband World Forum, click here. You can also follow Broadband World Forum on Twitter or find us on LinkedIn. 



About KNect365

KNect365 is the world’s leading facilitator of knowledge sharing and business connections. KNect365 connects communities around its portfolio of leading brands, through year-round provision of high-quality digital and face-to-face content, networking and professional development and learning opportunities. 



KNect365 is the world’s leading facilitator of knowledge sharing and business connections. KNect365 connects communities around its portfolio of leading brands, through year-round provision of high-quality digital and face-to-face content, networking and professional development and learning opportunities.

ZTE Corporation is a global leader in telecommunications and information technology. The company is committed to providing integrated end-to-end innovations to deliver excellence and value to consumers, carriers, businesses and public sector customers around the world to enable increased connectivity and productivity. Founded in 1985, ZTE is listed on both the Hong Kong and Shenzhen Stock Exchanges. In 2016, ZTE achieved an annual revenue to over RMB 101.2 billion, bolstered by growth in the company’s Carrier Networks and Consumer Businesses. 

With the industry’s most comprehensive product range and end-to-end solutions, ZTE offers cutting-edge wireless, access & bearer, value-added services, terminals and managed services to telecommunications carriers, in addition to ICT solutions for enterprises and government agencies. ZTE’s advanced capabilities enable leading telecommunications operators and Fortune 500 enterprises in more than 160 countries to achieve their business objectives and increase competitiveness. 

Looking forward, ZTE is committed to driving innovations in telecommunications and ICT globally as the business and technology needs of the industry continue to evolve. For more information on ZTE, visit www.zte.com.cn/global.