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In today’s world of information overload, there is a fundamental paradigm shift going on. As people try to sift through the vast array of news around them, they are moving away from placing their trust solely in “traditional media” and are migrating toward content created by online communities such as Wikipedia, YouTube, Facebook, MySpace, LinkedIn, digg, the blogosphere, etc. This shift has many people asking how they can tap into this new form of media and the large and influential audiences that power it.
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