Deliver a superior customer experience, cultivate customer loyalty and maximise the return on your business
December 1st - 2nd, 2009
Seoul, Korea

No matter what kinds of enterprise are, their final goal is to generate more profit as long as they are focused on commercialisation. Enterprises’ one and only biggest concern was on producing quality products to achieve the goal as their target market was “Consumer” in few decades back. However, as time goes by “Consumer” has evolved into “Prosumer (Producer + Consumer)” and now more advanced consumer pattern called “Cresumer (Creative + Consumer)” appeared in Korean marketplace. Cresumers get involved from products’ R&D to sales; furthermore they do create the product/service initiatives and publicising or boycott particular product/service according to their personal experience. Enterprises will definitely fall behind the line if they cannot precisely understand and satisfy Cresumers’ demand.

This Customer Experience Reinforcement addresses core issues which fulfil Cresumers’ physical and emotional desires from the well-known experts and their excellent knowledge/experiences. This timely conference will guide the best ways to transfer Cresumers to your most profitable life-time loyal customers.

Key Topics

  Mastering Customer Complaints Management programme to be superior to your competitors
  Augmenting customers’ good experience range by online communication channel
  Developing efficient After Sales Service to achieve higher customer satisfaction and profit
  Activating customer spending power in economic recession
  Managing an effective referral programme in Business to Business (B2B) market

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For more info or delegate registration, please contact the Marketing Executive: 

Name:  Ms. Lee Chew Wan
Tel:  (603) 2723 6748
Fax:  (603) 2723 6622
Email:  LeeC@marcusevanskl.com