Presented By: Donna Fluss, CEO and Founder, DMG Consulting; Compliments of Witness Systems
Date: On Demand Available February 15th
Real-time surveys provide organizations access to actionable information. This valuable data can then be used to bring about immediate change. By having access to customer feedback as it occurs, companies can identify when customer satisfaction with a service or a product drops below a predefined threshold. In the past, this information became available only after a large number of customers were negatively affected. Issued through a number of channels, including mail, web, e-mail and phone, surveying opens the door to customer-centricity and measures the customer experience - something that continues to be a challenge for service-oriented organizations.
During this session you will learn:
--What Real-Time Surveying is and how it is different from the surveys of old
--What types of actions your organization could take as a result of real-time surveys
--How to align company strategies with customer goals
--Listen to this on-demand presentation to learn how to measure customer satisfaction not simply by new metrics, but by a real measure - the customer.