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GREAT DEBATE

Customer Analytics 2011 - Experts weigh in - latest trends in systems, reporting, adoption and ROI

 Hosted by: Tim Montgomery, Cooney Solutions Group

 Participating Companies:  Enkata, NICE Systems,Merced Systems, Verint® 

Date: On Demand - February 2011

Call center leaders are inundated with metrics and reports – we measure almost every activity and always seem to need more. Key to managing all of the data is to have access to the right information that helps you transform your business.

Recent advances in Analytical applications provide critical insights into customer needs, behavior, and contact center and enterprise delivery. Analytical solutions also provide a bridge between the contact center and enterprise departments, such as sales, marketing, product development and the executive suite.

Utilized properly, analytics can provide better understanding of your customers, their customer experience, competitive pressures and ways to improve customer service. Analytics can also be utilized to improve call center productivity, optimize processes, and enhance agent effectiveness.

Key questions discussed:-What are the new analytical applications that are transforming contact centers?
--Where are these applications producing the most fruitful results?
--How can analytics be used to enhance customer experience and improve retention
--How analytics can help a contact center weather the economic downturn and make them key corporate contributors
--Considering the different types of analytics software, what criteria should be used to select analytics vendors
 

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Please let us know if you would like further information from any of the participating vendors.