Hosted by: Natalie Petouhoff, Ph.D.Social Media Consultant

Participating Companies: Panelists Include Lithium, Radian6, RightNow, Visible Technologies 

Social media is now the number one activity on the Web. What started out as bloggers wanting to share their ideas on the Internet has blossomed into a revolution. It’s estimated that there are well in excess of 100 million blogs worldwide. And that number is growing daily. More than 30% of these bloggers are believed to post opinions of products and services. Social media, such as Facebook and Twitter, give your company the ability to engage with your customers, to participate in conversations, to provide expertise, and truly have a one-to-one relationship with your most important audiences. Social media can be a powerful force in developing and enhancing your products, in reducing marketing costs, and increasing customer loyalty. But social media can only be effective when implemented according to a clear and defined strategy. Learn what social media does well…where it is less effective…and what strategies will be most successful for your company?

About the Moderator-Natalie L. Petouhoff, Ph.D. Social Media Consultant.

Natalie serves social media professionals— and in today’s changing world, that includes PR, Marketing, Customer Service, CRM and back office professionals. As a leading expert, she is often quoted in the press and on television on how the top companies are using social media to not only transformation their functional departments, but  the whole company.  Natalie's ROI models over the past 10 years have provided CxO’s with clear, concrete and concise direction when undertaking new initiatives. Her ability to translate the business value of social initiatives is the best in the industry.

About the Panelists:

Lithium Technologies - Philip Soffer, VP Product Marketing
Philip is responsible for product strategy, go-to-market activities, and messaging. A four-year Lithium vet, Philip has also managed product management and engineering. He joined Lithium after nearly seven years at Plumtree Software, where he was instrumental in defining the requirements for packaged enterprise portal software, helping to launch a multi-billion dollar market. Philip graduated summa cum laude from Cornell University and holds a Master's from the University of California, Berkeley.

Radian6- Lauren Vargas, Community Manager
Lauren is Community Manger at Radian6 and principal of 12Comm Public Relations, is a well known public relations blogger and speaker who has developed an expertise in integrating social media tools into marketing and business strategy. She is a multi-faceted communications professional with experience in internal and external corporate communications, governmental affairs and community relations. Lauren holds a BS from University of Central Oklahoma and an MS from Lacrosse University

RightNow -Nitin Badjatia, Customer Experience Strategist within the Social Center of Excellence 
Nitin is primarily focused on advising RightNow customers on how to adopt emerging technologies to their operational environment.  Prior to RightNow, Nitin was an institutional banker at Mellon and Bank of America, and held strategy consulting positions at Oracle, Siebel Systems, and Knova Software.  Nitin holds a Master of Public and International Affairs from the University of Pittsburgh, and has done post-graduate study on the impact of technology in organizations at Columbia University.

VisibleTechnologies - Blake Cahill, Senior VP of Marketing 
Blake is responsible for executing marketing strategies, thought leadership, and analyst relations to increase market and customer awareness for revenue growth. Blake has more than 16 years of executive management experiences leading marketing, sales, product management, and customer support organizations both domestically and internationally in a variety of technology, consumer, and telecommunications companies such as SafeHarbor Technology Corporation, AT&T, Belgacom, Qwest, SBC, and ServiceMaster.com. Blake holds bachelor's degrees in political science, history, and business from Salve Regina University in Newport, Rhode Island.

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