Key #1 How to set up your strategy, intention, required results, and consequences
* Inbound customer service - How to give it a 'sales' bent
* Outbound - The purpose, the voice mail and the intended results Key # 2 Open with sincerity and impact
* Openers that work - learn how to script for them
* How to prepare responses to your first few questions Key # 3 How to start the qualifying process
* Learn the appropriate number of questions to ask
* How to word your questions to get the response you need
* Discover the proper placement for the pitch
| Key # 4 How to speak money, features, benefits, and competitive advantages
* Definitions of features and benefits - when to use them
Key # 5 How to close - Soft or Hard
* When to choose the appropriate closing Key # 6 Control the Path of the Call
* Quick review of LAMA technique - how to script for control of the call Key # 7 How to End on a High Note
* What are your next steps
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