A white paper by Peppers and Rogers and RightNow

It's five times more expensive to gain a new customer than keep an existing one. In a recession, it is critical for your business to both retain every customer and maximize their lifetime value.

• Companies that increase marketing and customer interaction investments during tough times improve profit margins, sales, and market share over competitors who don't.
• Less than half of senior marketers surveyed have insight into customer retention rates, lifetime value, and profitability, yet most believe that the full revenue potential of their current customers is unrealized.

This white paper will help you recognize the seven unique opportunities this downturn provides. Capitalize on them while they exist and be positioned to out-service your competition and propel profits in the year ahead.

DOWNLOAD NOW