Your customers are talking - to each other, but they still require your attention.
Today, it's imperative companies understand how to participate in conversations on the social web. But with this new medium comes questions about how and when to engage. When do you monitor and when should you respond? What sorts of expectations and guidelines should you set for your frontline agents?
Download this white paper for the answers and also learn how to:
• Co-create and collaborate with your customers
• Tap into the wisdom of crowds
• Leverage communities
In traditional service interactions, the company owned the communication channel. But today, businesses need to learn how to engage with customers and prospects on their turf. Download Now!