With organizations increasingly looking for innovative ways to drive additional revenue, proactive communications has become a critical part of their business strategy. For all of its advantages, however, automated proactive communications also brings with it a host of issues which must be addressed in order to avoid regulatory fines, loss of customers, and a tarnished brand. This whitepaper discusses the advantages and concerns around proactive communications, as well as methods for alleviating those concerns so that organizations can effectively ensure the performance of this technology and fully realize its benefits.