Authored By: Sheryl Kingstone and Zeus Kerravala, Yankee Group
Sponsored By: Siemens Enterprise Communications
Businesses must understand that social media is no longer just a marketing initiative for generating leads. Businesses are now focusing on how social media, combined with customer service and other revenue-generating initiatives, can help make the relationship between a company and its customers more effective for both. To discover the synergies between business and social media, Yankee Group conducted groundbreaking research examining how social media is changing consumer behaviors and what businesses can do to succeed in a connected world.
In this whitepaper, we cover:
·Consumer Use of Social Media
·Social Implications for Businesses
·Social Media Changes Business Communications
·The Benefits of Social Media/UC Integration
·UC and Social Media Scenarios:
·Scenario 1: UC and Social Media Integration Improves Contact Center and Marketing Communications
·Scenario 2: UC and Social Media Integration Improves Sales Effectiveness
·Key Technology Considerations
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