While many companies are just
beginning to interact with their
clients on social media, others are employing advanced social marketing tools
to proactively reach out to new and existing customers. Moontoast, a pioneering
provider of social marketing, social commerce and social analytics, announced
the launch of a new suite of social applications to help enable their growing
list of partners create a variety of campaigns that deliver measurable results.
Moontoast offers digitally distributable
marketing applications and social analytics to facilitate the development of
programs that engage customers, deliver leads and spur both digital and
physical product sales. The company’s newest applications can be distributed
anywhere online and make it easy for users to receive and respond to offers.
The interactive applications work in
tandem with the Moontoast Social Media Suite, a SaaS platform which was built
from the ground up to deliver critical insights that help their clients
understand relationships, relevancy and results. Customized views allow users
to see which messages led to interactions, transactions and endorsements and
compare their results with those of other users in related field. Moontoast also
keeps users informed on Best Practices, detailing which offers are working best
and outlining strategies that are driving results.
“Social media have now reached the
third wave,” said Blair Heavey, CEO of Moontoast. “The first wave was social
listening, where companies wanted to learn more about what clients were saying
about them. The second wave was publishing, with companies creating fan pages
and Twitter accounts to disseminate information. The wave we’re now riding is
activating, as brands recognize the need to strategically employ social media
to acquire new customers and engage and transact with existing customers.”
Moontoast has created a social
marketing library of applications, including:
Sweepstakes, an application that can be used for
any lead generation initiative, such as email newsletter sign-up forms,
embedded on both the company website and affiliate sites, limited edition
purchases and new product launches. A recent shopping spree sweepstakes helped
one client achieve a 25% increase in their email files.
it to Win It promotes
products via the pinning of a selection of merchandise or other prizes,
enabling brand offers to spread across Pinterest.
and Polling rewards
fans for giving their opinions on product design or answering a series of
questions on issues relevant to the company.
for MP3 or Coupons:
Allows companies to give away a new music single or deliver coupons in exchange
for an email address.
Moontoast is a three-year old company
with offices in both Boston and Nashville. After an extensive development
phase, the applications were made available in late 2011. In the ensuing year,
Moontoast has secured more than 40 customers, including several Fortune 500
firms in publishing, music, retail, and consumer packaged goods. While most of
their base is in B-to-C, they have B-to-B clients as well, including a company
that they have helped to significantly increase sales of data reports and
subscription services. A recent initiative in conjunction with a major music
label to support victims of the Aurora, CO movie theater attack drove over
8,000 individual contributions in less than two weeks.
Gartner Research recently named Moontoast
a “Cool Vendor“ in music and eCommerce.and Billboard magazine designated
Moontoast a “Top Startup of 2011.” The company was also recognized as a
Facebook Preferred Marketing Developer (PMD), which helps position their
customers to better reach and engage their Facebook communities with relevant
content and offers as well as measure the results.
How did they choose the engaging
company name? As several alternatives
were being debated, one of the founders made a definitive statement “We’re
going to the moon…and there’s no way that we’re going to be toast.”