Presented by: Jim Whaley, VP for QuestBack
Date: Tuesday, October 23, 2012
Time: 11:00 AM - 12:00 PM EDT
Social, local and mobile (SoLoMo) marketing campaigns are no longer property of only cutting-edge brands – they are a must-have for businesses to be competitive. Companies now have the technological capabilities to implement innovative SoLoMo marketing strategies that deliver real ROI by inherently embracing customer-centricity and personalization. During this session, Jim Whaley, VP for QuestBack, will draw on over 10 years of brand experience and share insight into the steps to planning and implementing a successful SoLoMo campaigns.
In the session, attendees will learn:
•Tips for integrating multiple customer touch points into a single, unified campaign
•Which channels and content provide the highest value to marketing campaigns across different scenarios
•How to identify and capture actionable customer insights from social and mobile data