MyCRMexchange.com
 Search: 

CRMXchange Membership
 
 
      Who We Are
 >> Home > Live Webcasts > Past Webcasts
 

Keeping Your Customers: Predicting Customer Churn with Interaction Analytics



 Presented By: NICE Systems


Presented By:  Brian Spraetz, Senior Product Marketing Manager, NICE Systems
On Demand - Live Date April 23

We’ve heard it many times before… replacing customers cost many times more than keeping them. Then why is customer churn still a major hit to the bottom line of most companies? One reason is that our customers usually don’t tell us they are leaving until it’s too late – at least they don’t tell us directly.

There are many indirect indications waiting to be found in your customer interactions that a customer is likely to leave. Traditionally, businesses have relied only on transactional data to identify at-risk customers. A new approach using interaction analytics, offers the promise to greatly improve the timeliness and accuracy of predictions.

This Webcast highlights the experiences of Orange, a major telecommunications provider, in using interaction analytics to reduce customer churn and deliver other benefits to their operation. In this session you will:

 Learn how interaction analytics derives business intelligence from customer interactions
 See the improvements in prediction accuracy by combining interaction and transaction analytics
 Understand how Orange used these insights to achieve operational improvements
 Explore other ways interaction analytics can benefit your business


Sign in to Register



* Required Fields
* Email:
 

Go Back to List