Presented By:  Brian Spraetz, Sr. Manager, Product Marketing, Enkata 

 On Demand Date: January 2012 

Speech analytics is a powerful tool that turns underutilized call recordings into valuable business intelligence. Many companies achieve significant returns on their investment, while others struggle to realize expected results. What makes the difference between success and disappointment? Surprisingly, it’s usually not the speech analytics technology itself.

During this informative online session, the top five reasons why speech analytics initiatives can fall short of expectations is discussed:
1. Unclear definition of business priorities
2. High procurement and maintenance costs
3. Difficulty turning analysis into improvement
4. Low analysis sampling rates
5. Lack of executive-level support  

Brian Spraetz 

For more than 20 years, Brian Spraetz has helped organizations effectively deploy technology within their organizations to improve performance. Having held senior positions in product development, management and marketing, Brian offers a broad base perspective of technical knowledge and operational expertise. In his current position with Enkata, he works with customers and prospects to ensure they receive maximum benefit from their technology deployments.