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Dubai based restaurant chain Sumo Sushi & Bento wins the International 2019 Gold Loyalty360 Award in Customer Loyalty Strategy

FOR IMMEDIATE RELEASE

PRESS CONTACT:
Daria Plecheva
+79118110465
d.ple4eva@loyaltyplant.com
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Dubai based restaurant chain Sumo Sushi & Bento wins the International 2019 Gold Loyalty360 Award in Customer Loyalty Strategy

May, 2019

Dubai, UAE


Dubai based restaurant chain Sumo Sushi & Bento wins the International 2019 Gold Loyalty360 Award  in Customer Loyalty Strategy


Sumo Sushi & Bento - a Dubai based Japanese food restaurant chain partnered with LoyaltyPlant global mobile solutions developer to win the prestigious international Loyalty360 Award in Customer Loyalty Strategy Category. 


Dubai is a hyper-competitive market with about 12,000 restaurants serving a population of only 3M residents. Moreover, Japanese cuisine has been hugely popular in the region and the competition is fierce. 


Thus in order to stand out, Sumo Sushi & Bento decided to rethink their entire customer loyalty strategy. The new strategy focused on building emotional connections with their customers by taking a personalized “mobile-first” approach that was built around a mobile app and engagement platform provided by LoyaltyPlant (the U.S. based SAAS company). 


Darami Coulter, Chief Marketing Officer Manager Sumo Sushi & Bento: “Having our own branded mobile app allowed us to directly communicate, customize, and measure the effectiveness of specific campaigns and incentives within our target demographic. To have in-app ordering directly connected to loyalty has allowed us to engage directly to the individual buyer. We are able to better measure the results of loyalty connecting to the incentives and the engagement with each buyer”.

The results that Sumo Sushi & Bento achieved are awesome: 5.16% YoYaverage revenue growth and 8.5% Heavy users share increase (the share of guests who visit the restaurant 3+ times a month).

Sumo Sushi recognized success is a good example of how taking the “mobile-first approach”, delivering convenience and developing emotional connections with restaurant guests can lead to business success. 



Sumo Sushi & Bento


www.sumosushibento.com
Sumo Sushi & Bento is a family-owned Japanese restaurant chain based in Dubai. Sumo Sushi is  proud to create and value the trust of the customers  to let them feel at home in their restaurants. 20 Sumo Sushi restaurants are located in the UAE, Bahrain, Oman, Kuwait, and the geography continues to expand.



LoyaltyPlant

www.loyaltyplant.com

LoyaltyPlant develops Mobile Ordering & Loyalty App Solutions for restaurants chains and partners with innovative restaurateurs to create personalized and habit forming guest experiences that drive emotional brand loyalty and repeat sales. 

Contact: 
Daria Plecheva, Demand Generation Manager, LoyaltyPlant 
d.plecheva@loyaltyplant.com



Loyalty360 Awards

www.loyalty360.org

Loyalty360 Awards is a celebration of the top brands in customer loyalty. After a series of rapid-fire presentations from finalist brands, expo attendees decide which organizations will take home the Platinum Award in several categories – including the prestigious 360-Degree Award. Customer Loyalty Strategy Category Award recognizes brands that have implemented an effective long-term loyalty program and achieved outstanding business results.