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Forsta appoints Melissa Perri to the Board

FOR IMMEDIATE RELEASE
Forsta appoints Melissa Perri to the Board

London, UK, New York, NY and Oslo, Norway – June 08, 2021: Forsta, the world leading Customer Experience and Research Technology company, has appointed Melissa Perri to the Board.

“I am delighted to welcome Melissa to our Board and team,” comments Kyle Ferguson, CEO. “Melissa brings world leading experience and knowledge of not only product development and management, but also a tangible passion for product professionals, organisation and growth strategy. I have no doubt at all that she will play a leading role in helping us achieve our ambition of reinventing the global insights industry.”

Melissa adds: “It is exciting to be part of Forsta. Their world class customer research and insights platform will enable companies to grow smarter about their customers, which is essential for great product management. When that is done correctly, customer problems are solved, and business goals are achieved. I intend to help Forsta effectively grow the product suite to create real value for the business.”


About Forsta

Forsta, is the brand for the recently merged businesses of Confirmit and FocusVision, two of the world’s leading Experience and Research technology companies. In collaboration with their clients, Forsta informs and inspires designs solutions and deploys their market leading experience and research technology to exceed their clients’ needs. Forsta, growing smarter together. Visit Forsta.com for more information.



About Confirmit, a Forsta Brand

Confirmit’s solutions are built by insights professionals, for insights professionals. Market Research, customer experience and employee engagement consultants around the world rely on our solutions to turn insight into stories that fuel action. The heart of our business is the people behind our technology, and we work as a partner to deliver the flexibility and power you need to understand and manage experiences, emotions, and behaviours so you’re always one step ahead.

 


About FocusVision a Forsta Brand

Established in 1990, FocusVision offers a comprehensive suite of experience insights software solutions - including advanced survey, online interview and focus groups, and online qualitative research community solutions to get brands close enough to their customers to have a full understanding of Customer Truth™ -- how they think, feel, and act. Trusted by 18 of the Top-20 Fortune 100 companies, and all of the Top-10 Healthcare and CPG companies, FocusVision was honoured for its Outstanding Innovation in Customer Experience Management with MarTech Breakthrough Awards in 2018 and 2019.