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Fresh Relevance appoints first Vice President Customer

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Fresh Relevance appoints first Vice President Customer

Fresh Relevance, the versatile personalization and decision engine, today announced the appointment of Huriyyah Dhanse to the role of Vice President Customer. Dhanse leads the newly formed customer department, which supports more than 500 websites around the world using the Fresh Relevance platform.

Holding previous roles at IBM Silverpop and Lyris, Dhanse has over a decade of digital marketing experience and joined Fresh Relevance in 2015. As Head of Account Management, she has been instrumental in helping the company achieve its impressive growth and an enviable 98% customer retention rate. In the new role, Dhanse is responsible for the customer department that aligns the company’s expanding support, services, customer success and account management teams in the UK and US into a single entity, focused on helping brands achieve and exceed their commercial objectives.

Commenting on the new role, Dhanse states: “Everything we do at Fresh Relevance is customer centric. Bundling all customer-facing roles into one central department was a logical step for us to provide an even more seamless customer experience. It enables us to align all touchpoints in the customer lifecycle, from onboarding through to day-to-day support and strategic advice.” Dhanse adds: “I look forward to working with the amazing customer team to help our clients achieve the highest possible return-on-investment from our platform by maximizing sales and optimizing the customer journey and experience.”

Mike Austin, CEO and co-founder of Fresh Relevance, states: “Huriyyah’s commitment to Fresh Relevance is matched by her dedication to every single one of our customers. Her experience working with companies of all sizes - from small independent online retailers to large enterprise organizations - an infectious enthusiasm for eCommerce, coupled with an unrivalled knowledge of our platform, makes Huriyyah the ideal person to lead the new department.”


Fresh Relevance

Fresh Relevance is the versatile personalization and decision engine to optimize the customer experience across channels. We empower marketing, CRM, eCommerce and merchandizing teams to design and execute highly effective personalization campaigns from start to finish - no technical expertise needed. The platform integrates seamlessly with the existing tech stack, joins up data silos and offers powerful solutions to optimize the customer experience across the website, emails and app. The result: improved conversions, customer value and retention.