FOR IMMEDIATE RELEASE
Group Futurista hosted yet another fruitful webinar “The future of Digital Customer Experience” on the 24th May at 1500 BST/1000 ET.
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About Group Futurista
Group Futurista hosted yet another fruitful
webinar “The future of Digital Customer Experience” on the 24th May at 1500
BST/1000 ET. The webinar was hosted by Richard Hurst and sponsored by Gold
Sponsors Quadient and Smart Communications. Quadient is an international
company specialized in mailing equipment, business process automation and
customer experience management, while Smart Communications™ is a provider of
customer conversations management platform.
In the duration of the webinar, the importance
of digital CX in a post-pandemic era was discussed as many consumers shift to
online platforms for shopping and other purposes. John Leighton of EasyJet
talked about advancing CX analytics maturity in order to provide better
Customer Experiences. Brian Powers of Brightstar provided some valuable
insights on how to achieve this by suggesting some practices such as creating
dashboards for internal customer self-service and assessing touchpoint metric
performance from an omni-channel perspective. Sri Muramula from Sanofi
discussed User Experience and about digital adoption for internal customers.
The need of proper digital CX was shown and various methods of boosting CX
metrics and understanding how to better it for brand value and increased growth
were talked about.
There were interesting discussions and questions
presented throughout and all the amazing speakers’ collective knowledge was
eye-opening and showed the importance and benefits of a good digital customer
experience as almost 69% customers were shown to prefer a personalized
experience whereas less than 50% of brands can offer it. It provided a good
opportunity for companies to examine themselves in retrospect and understand
where to improve their own digital CX. The event closed out with all the
speakers discussing global CX trends in 2021 and answering some questions put
forward by the host, Richard Hurst.
Please stay tuned for updates and to block your
seat for the upcoming webinars that are sure to address questions on the
changing world and the digital era post-Covid 19.
you are interested in sponsoring or speaking at our future events, check out
our website or directly contact us at firstname.lastname@example.org.