Reston, VA – October 23, 2018 – Grupo Expansión, Mexico’s leading magazine publisher, relaunched four separate websites—Quien.com, Lifeandstyle.mx, Expansion.mx, and Adnpolitico.com—on one powerful CMS, Brightspot. Brightspot enables Grupo Expansión to more efficiently manage its multi-lingual, multi-site system while personalizing content streams across any channel for more effective audience engagement.
“Out of all of the digital experience platforms we evaluated, Brightspot has the most advanced technology. Since day one, we knew that Brightspot was not just going to solve our basic needs, but would take us to a new level,” said Federico Zubiran Cuaron, Chief Technology Officer at Grupo Expansión.
Prior to implementing Brightspot’s modern CMS, Grupo Expansión’s digital ecosystem lacked a unified platform to power its growing portfolio of 15 brands and 11 sites. Each website had a unique implementation of a homegrown CMS and remained afloat with isolated, quick fixes.
Grupo Expansión needed a consolidated, future-proof solution not only to inspire and engage a global audience, but to empower its internal team of developers, editors, and marketers.
With Brightspot, Grupo Expansión has been able to realize value across three areas of need: developer agility, editorial workflow efficiency, and audience engagement. The newly enhanced sites feature:
- Audience segmentation and personalization capabilities
- Streamlined editorial workflows
- Enhanced content publishing
- Multisite management
- Multi-channel distribution
- Bulk asset uploading and management
By investing in a foundational technology platform, Grupo Expansión continues to unify and expand its brand throughout Spanish-speaking audiences, improving its competitiveness and continuing on a path of profitable growth.
“The challenge presented to us by Grupo Expansión is at the core of everything Brightspot does, which is to provide a quick turnaround solution to legacy technology challenges,” said Eduardo Suñol, Vice President for Latin America for Perfect Sense, creators of the Brightspot platform. “By implementing a fast, agile and editorially-versatile product, Brightspot enables Grupo Expansión to deliver a world-class experience to its growing audience.”
Brightspot recently announced its newest 4.0 release, which boasts accelerator kits for faster site launches, enhanced in-CMS video editing capabilities, including AWS Elemental integration, and advanced mobile publishing options.
Grupo Expansión is Mexico’s leading magazine publisher, with a diverse portfolio of 15 magazines and 11 Internet sites. With a mission to create exciting media experiences that enrich the life of their audience, Expansion’s multiplatform publications cover everything from business and finance to lifestyle and entertainment.
Founded in 2008, Perfect Sense is a visionary technology delivering multi-channel publishing solutions and digital consulting services in a more impactful way. Our mission is to empower the art of digital possibility through Brightspot, a content management (CMS) and distribution engine built for high-volume media, brand, and portfolio publishers.