MetaCX today launched the MetaCX platform, the first collaborative B2B customer lifecycle solution that ensures transparent, value-based alignment between suppliers and buyers. After two years of research and development, and more than half a billion customer events processed with 18 early customers, MetaCX debuts at a time when the traditional subscription economy must give way to a new performance economy, where suppliers and buyers transparently collaborate to achieve desired outcomes.
Companies have experienced substantial business impacts from the COVID-19 pandemic and growing economic uncertainty and are reevaluating all non-mandatory spending. To make the cut, software subscriptions and new purchases must show measurable value. In an accelerated trend toward digital transformation and value transparency, enterprises are urgently calling on SaaS and digital suppliers to prove that they can deliver what is promised to earn their trust.
“The subscription economy was an important first step toward aligning suppliers and buyers, but true alignment only comes with clear, unmistakable proof of value, which has been elusive until now,” said Scott McCorkle, founder and CEO of MetaCX. “MetaCX is proud to be an innovator in the next phase of this evolution — from relationships based on subscriptions to relationships based on performance that both suppliers and buyers can see.”
MetaCX transforms how suppliers and buyers collaborate and win together. By creating shared spaces that allow suppliers and buyers to define and measure target outcomes, MetaCX helps align sales, success and delivery teams around measurable value. The result is better trust and transparency, which translates into higher win rates, larger deals, and longer, more profitable customer relationships.
MetaCX is the first and only collaborative platform to manage every stage of the revenue cycle including deal management, coordinated handoffs, proof of performance and revenue cycle optimization.
“Systematically improving customer experiences to build durable, mutually beneficial customer relationships requires a fundamentally different approach,” said Nicole France, VP and principal analyst, Constellation Research. “Most CRM systems, and the companies that use them, shape their processes around leads, accounts and opportunities. While this may incorporate the needs of sellers, it doesn’t reflect the priorities or expectations of customers — especially once a deal is signed. A system organized around the ongoing relationship, rather than deals, and supported by an event-driven architecture triggered by customer actions has the potential to revolutionize customer relationship management.”
For more information on MetaCX or to receive company and product updates, visit https://metacx.com/, connect at LinkedIn or follow @metacx.
MetaCX is the innovator of a new outcomes-based approach for managing the entire customer lifecycle by transforming how suppliers and buyers collaborate and win together. By creating shared spaces that allow suppliers and buyers to define and measure outcomes, the MetaCX Platform helps align sales, success and delivery teams around real business impact that customers can see. Headquartered in Indianapolis, MetaCX has raised $14 million from Upfront Ventures and High Alpha and is led by former executives from Salesforce, ExactTarget and Pendo. For more information, visit https://metacx.com/, connect at LinkedIn and follow the company on Twitter @metacx.