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Sabio Group Strengthens Leadership with the Launch of CX Cloud from Genesys & Salesforce


Joe O'Brien
Blue Fin Building,
London, England SE1

Sabio Group Strengthens Leadership with the Launch of CX Cloud from Genesys & Salesforce

  • Salesforce and Genesys announced a closer alignment after launching an AI-powered customer experience and relationship management solution – CX Cloud - on Wednesday, September 6th 

  • Both organisations revealed the partnership with the aim of helping to “drive more value from data and AI” 

  • Sabio Group stands alone as the only Genesys and Salesforce partner capable of helping organisations maximise value from CX Cloud 

By Stuart Dorman, Chief Innovation Officer, Sabio Group 



Hugely exciting news on Wednesday, September 6th concerning the closer integration between Genesys and Salesforce; a move that automatically strengthens Sabio’s position as Europe’s leading Digital Experience Transformation Services partner. 

The Contact Centre as-a-Service (CCaaS) and Customer Relationship Management (CRM) leaders unveiled their new Customer Experience and Relationship Management solution – CX Cloud - with the exciting new offering aimed at helping businesses drive more value from data and AI through Genesys Cloud and Salesforce Service Cloud. 

Our credibility... 

For us, this is a really exciting development and one that we’ve not only been expecting - but planning for. 

Thanks to our knowledge of the market and the way it has been evolving in recent years, we’ve shaped our business strategy around the convergence of the contact centre, AI and CRM landscapes. In line with that, we’ve been strengthening our expertise in Genesys and Salesforce technologies. 

Were now one of Salesforce’s leading Service Cloud specialists and the most certified Salesforce systems integrator in Europe. In addition to this, we’ve conducted more than 300 Service Cloud deployments – including the largest Field Service Cloud implementation in Europe. 

Our investment in Salesforce began more than three years ago with our acquisition of ‘makepositive’, Salesforce’s leading UK-based consulting partner. By integrating the business into the Sabio Group, it expanded our focus and capability in CRM. 

Now, two years on, we are a Salesforce Summit Partnerthe highest tier available in the Salesforce partner program - with extensive experience in helping over 400 clients drive enterprise-wide digital transformations, with a Salesforce CSAT score of 4.9 out of 5. 

Our track record with Genesys – one of our closest strategic partners - is just as impressive. Indeed, we’ve successfully built and run more than 100 Genesys deployments globally. 

As it stands, we’re Genesys’ leading partner in Europe, with Genesys Gold partner status and practices in the UK, Spain, France, the Netherlands and Denmark. We are also multi-Genesys award winners, most recently being named Genesys EMEA Partner of the Year in 2021. 

For us, today’s news validates our strategy of investing in both Genesys and Salesforce capabilities and positions us alone as the true expert for organisations looking to navigate their digital transformation projects adopting Genesys and Salesforce tech. 

What does this mean for the industry? 

For the CX industry, this is fantastic news as it focuses on the convergence of contact centre and customer service technologies bringing together “data, agents, bots and communication channels” for smarter end-to-end customer and employee experiences. 

The combination makes agent and supervisor jobs more seamless, bringing enterprise contact centre and workforce engagement management (WEM) capabilities from Genesys Cloud CX to Salesforce Service Cloud. In a release from Genesys, it reads: “...through bi-directional data sharing, CX Cloud from Genesys and Salesforce allows organisations to better understand customer interactions, behaviour and history across their journey”. 

Looking to find out more? 

It’s thanks to our understanding of the evolving CX market, our credibility in the contact centre space for nearly 30 years and the expertise and knowledge we possess internally that have helped to position us strongly here. There are no other organisations that have our expertise in both Genesys and Salesforce. 

If you care about customer experience, are looking to use AI to drive business performance or are just looking to get the best from your Genesys and Salesforce technologies - then we’re the partner you need, and we would love to have a conversation. 

Check out our white paper entitled ‘Taking CX Performance To The Next Level’. 

Sabio Group

Sabio Group is a global digital experience transformation services specialist with major operations in the UK (England and Scotland), Spain, France, Netherlands, Denmark, Malaysia, Singapore, South Africa and India. 

The Group delivers solutions and services that seamlessly combine digital and human interactions to support outstanding customer experiences (CX). 

Through its own technology, and that of world-class technology leaders such as Amazon Connect, Avaya, Genesys, Google Cloud, Salesforce, Twilio and Verint, Sabio helps organisations optimise their customer journeys by making better decisions across their multiple contact channels. 

The Group works with major brands worldwide, including Aegon, AXA Assistance, BBVA, BGL, Caixabank, DHL, loveholidays, Marks & Spencer, Rentokil Initial, Essent, GovTech, HomeServe, Sainsbury’s Argos, Telefónica and Transcom Worldwide.   




Joe O’Brien 

Corporate Communications Manager 

Sabio Group 

+44 (0) 7825 170269