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Semafone Opens Australian Office to Support Global Contact Center Customers


MIX Public Relations

Semafone Opens Australian Office to Support Global Contact Center Customers

The company’s second customer support hub, Canberra location enables more efficient around-the-clock customer service and support while driving continued international growth

Boston, Oct. 16, 2018 — Semafone®, the leading provider of data security and compliance solutions for contact centers, today announces the opening of its new office in Australia. Located in the capital city of Canberra, the office will serve as a customer support hub to customers based in Australia and Asia and provide more efficient around-the-clock service and support to Semafone’s global customer base.

The Payment Card Industry Data Security Standard (PCI DSS) requires merchants to regularly carry out updates and upgrades to payment software, like Semafone’s Cardprotect solution. However, in most instances, these updates need be completed at night to avoid workday interruptions and allow customers to continue business as usual. The Australian office will enable Semafone to perform time-critical security patches when it is most convenient for customers around the globe.

“Opening our third office location is a testament to Semafone’s growth into a truly global organization,” said Tim Critchley, Semafone CEO. “Our new Canberra office gives us the opportunity to provide around-the-clock customer service and support and to make critical updates to clients’ systems without any business disruption or inconvenience.”

With Australia’s growing focus on data security standards – given the recent enactment of its Notifiable Data Breaches (NDB) Scheme – Semafone is making its footprint in this region at an opportune time.

The Canberra office’s primary focus will be on customer support, but the office’s close proximity to partner SecureCo, a key player in Australia’s secure payments market, will provide additional in-region expertise and partner support.

“Semafone’s new Australian office will not only help strengthen our partnership, but will also ensure our customers receive the best possible in-region support and expertise,” said Peter McCormick, COO, SecureCo. “We look forward to our continued partnership with Semafone as we work together to simplify PCI DSS compliance, keep data secure and uphold brand reputations.”

The new Semafone office is located at Unit 119B Mode 3, 24 Lonsdale St., Braddon, ACT 2612, Australia, and comes just two years after the opening its North American headquarters in Boston.


Semafone provides software to contact centers so they can take personal data securely over the telephone. Semafone’s patented data capture method collects sensitive information such as payment card or bank details and social security numbers directly from the customer’s telephone keypad for processing. This prevents personal data from entering the contact center, which protects against the risk of fraud and the associated reputational damage, ensuring compliance with industry regulations such as PCI DSS.

The company was founded in 2009 and now supports customers in 26 countries on five continents. Semafone is vertically agnostic and its extensive customer base includes companies such as Aviva Canada, Amica Mutual Insurance, British Sky Broadcasting, Pethealth, Rogers Communications, Santander, Sutter Health and TVG.

Major investors of Semafone include Octopus Ventures and BGF (Business Growth Fund).

Semafone has achieved the four-leading security and payment accreditations: ISO 27001:2013, PA-DSS certification for Cardprotect its payment solution, PCI DSS Level 1 Service Provider and is a registered Visa Level 1 Merchant Agent. To learn more, visit www.semafone.com and follow us on LinkedIn, Twitter and Facebook.