FOR IMMEDIATE RELEASE
Industry leaders converge to explore technology-driven strategies for enhancing customer experiences
In a world where customer experience (CX) is increasingly defining
business success, the Bengaluru edition of Team
Marksmen Network's CX Transformation Conclave 2025 proved to be a beacon of insight and innovation. Bringing together an
array of industry stalwarts and forward-thinking leaders, the event delved into
the transformative power of technology in shaping exceptional customer
journeys, offering actionable strategies to future-proof businesses.
As India continues to climb the global CX maturity ranks — standing third
worldwide and leading the Asia-Pacific region, according to an industry report
— the conclave highlighted the immense potential that lies in crafting
thoughtful, technology-enabled customer experiences.
However, despite 79% of Indian firms acknowledging CX as a revenue
driver, only 17% have achieved the elusive goal of providing
"exceptional" customer service. The event set out to bridge this gap,
serving as a platform for industry experts to exchange ideas and chart a path
toward customer-centric innovation.
The day featured a series of engaging keynote addresses, panel
discussions, and interactive sessions that covered diverse facets of CX
transformation. Attendees gained insights into the power of omnichannel
strategies, where the seamless integration of digital and physical touchpoints
ensures continuity and consistency in every customer interaction. The role of
emerging technologies such as artificial intelligence, machine learning, and
predictive analytics was also explored, with experts showcasing how these
innovations can unlock personalised, real-time experiences that resonate deeply
with consumers.
One of the key takeaways was the importance of balancing innovation with
empathy. While technology offers endless possibilities for personalisation and
efficiency, the human element remains crucial. Speakers emphasised that
businesses must strive to forge genuine connections with customers,
understanding their needs, emotions, and expectations to deliver experiences
that are not just satisfying but truly memorable.
Throughout the event, the importance of measuring and optimising CX
investments was underscored. Experts shared frameworks for tracking the impact
of CX initiatives on key metrics such as customer lifetime value, retention
rates, and revenue growth, ensuring that businesses can continually refine
their approaches for maximum impact.
This industry-centric platform was brought to life by its
industry partners, namely Presenting Partner NICE, AI Transformation Partner
Exotel, and Associate Partner Ubona Technologies.
The CX Transformation Conclave also saw a select cross-section of eminent
organisations lauded for their trailblazing CX efforts. This included:
- Ather Energy Limited
- Brick and Bolt - home
and commercial construction
- Cashfree Payments
- Electrolux India
Private Limited
- Firstsource
- Flipkart
- Force Point
- Infosys Finacle
- ITC Infotech
- ITC Limited
- Kapiva Ayurveda
- LTIMindtree
- Prestige Group
- Xiaomi Technology India
Private Limited
Reflecting on the event's impact, Rajesh Khubchandani, Co-Founder and MD,
Team Marksmen Network, said, "The insights shared at the CX Transformation
Conclave reaffirmed that customer experience is more than just a business
strategy — it’s the heart of every successful organisation. Technology is an
incredible enabler, but true transformation lies in embracing a customer-first
mindset at every level. Our goal with this event was to bring together
brilliant minds to explore the future of CX and empower businesses to harness
innovation in creating meaningful, lasting connections with their
customers."
As the curtains closed on yet another successful edition of the CX
Transformation Conclave, one thing was clear: the future of customer experience
lies in a harmonious blend of technology, empathy, and continuous evolution.
The insights shared and connections forged at the event are sure to inspire a
new wave of customer-centric innovation, positioning businesses to thrive in
the ever-evolving experience economy.
To know more about this unique initiative, write to us at contact@teammarksmen.com.
About Team Marksmen
Through an array of bespoke industry-centric knowledge platforms, using a
variety of formats, such as Roundtables, Summits & Conferences, Workshops,
and Recognition Ceremonies, Team Marksmen helps senior industry decision makers navigate through issues of
critical importance and informs their world-view for better decision-making.
Team Marksmen has successfully executed more than 50 events that have
featured 1500+ brands, helping businesses across industries create
opportunities to engage audiences through on-ground and virtual experiences.
The organisation empowers industry leaders by providing them with
insights, ideas, and opportunities that fits their unique industry and context.
Through content shared via its flagship website, Marksmen
Daily, and print magazine ‘in Focus’
focused on business, leadership, and lifestyle, they help advance the practice
of management. Meanwhile, through strategic initiatives like Marksmen
Media, it helps
organisations achieve their objectives through a plethora of bespoke digital
and content strategies.