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5 Steps for Getting Digital Transformation Right to Meet Modern CX Demands


Presented By: Five9

Live date: December 5, 2017. PLEASE SIGN IN FOR RECORDING.

Presented by: Zeus Kerravala, Principal Analyst, Zeus Kerravala Research, and Darryl Addington, Director of Product Marketing, Five9

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About the Webcast

Customers experience a brand through digital channels. Your competition is meeting their customers on the digital playing field and finding new ways to sell, service, and market better.   

Are You?

Digital transformation...not just a buzzword...a necessary rethinking of business to meet new demands. Companies that digitally transform see the shifting landscape and leverage the latest technology to streamline and optimize employee behaviors, processes, and habits that directly impact the customer experience.  

Join this discussion about digital transformation and its impact on the most critical aspect of your business: the customer experience. You will learn:  

  • Why many companies are struggling to take the next step in their evolution.
  • The requirements for a successful transformation.
  • The contact center’s central role in the customer experience and the steps that can be taken to achieve brand differentiation. 
  • How to work with your technology partners that will set the stage for a successful transformation.



    About the Presenters

    Zeus Kerravala , Founder and Principal Analyst, ZK Research

    Kerravala provides a mix of tactical advice to help his clients in the current business climate and long term strategic advice. Kerravala provides research and guidance to the following constituents: end user IT and network managers, vendors of IT hardware, software, and services, and the financial community looking to invest in the companies that he covers.

    Darryl Addington, Director of Product Marketing, Five9 Inc.

    Darryl has more than 22 years of experience in the contact center. Prior to Five9, Darryl worked at 8x8, Genesys, Intervoice, and Edify, in various roles including: Solution Marketing, Product Marketing, Product Management, and Solution Engineering. He specializes in vertical marketing, integrating data intelligently into service and sales environments, and learning about and solving the challenges enterprises face when building a differentiated customer experience.