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Cultivate Brand Champions: The Power of Advocacy and Co-Creation


Sofia Gerrard

Cultivate Brand Champions: The Power of Advocacy and Co-Creation

The way businesses connect with customers is crucial for immediate and sustained success. Marketers face the pivotal responsibility of not just achieving brand awareness but transforming awareness into genuine brand advocacy.

On March 7, from 12-1 pm ET, Reuters Events is hosting marketing executives from eBay, J.P. Morgan, Lulu’s, and K18 for an interactive webinar: ‘Cultivate Brand Champions: The Power of Advocacy and Co-Creation.’

Build your brand advocacy - register for live and on-demand access!

"Establishing a strong connection with consumers is crucial for marketers. Our role goes beyond transactions; we build communities, share inspiring stories, and forge emotional bonds. By providing exceptional service and top-notch products, we can create customers for life. - Patrick Buchanan, SVP, Marketing, Lulus

Four reasons why this webinar is a must-attend:

  • Forge authentic relationships with partners: amplify your reach but stay true to your core values and brand.
  • Develop sustainable programs: nurture ongoing engagement with ambassador initiatives and product collaborations.
  • Leverage user-generated content: encourage customers to become part of a loyal brand community.
  • Quantify your creative: track the effectiveness of your advocacy strategies using analytic tools and KPIs.

Who better than some of the world’s most iconic brands to guide you on the art of brand advocacy? Leading this discussion is:

  • Emily O’Hara, Global Head, Brand, eBay
  • Hannah Broom, VP, Marketing, J.P. Morgan
  • Patrick Buchanan, SVP, Marketing, Lulus
  • Michelle Miller, SVP, Marketing, K18

View the full session outline and register here!

If you can’t join live, don’t worry, sign up anyways and we’ll send you the webinar recording.

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