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Nearly All Security Experts (99%) Are Unhappy With Their Tokenization Investments Despite Spending $1M Annually


Jocelyn Vervelde

Nearly All Security Experts (99%) Are Unhappy With Their Tokenization Investments Despite Spending $1M Annually

New Titaniam research shows an industry desperate for change; 70% of companies experienced sensitive data theft despite millions invested in tokenization, and nearly all affected are looking for a more modern approach. 

SAN FRANCISCO, Calif., Sept. 29, 2022 -Titaniam, Inc., the industry's most advanced data protection and ransomware immunity platform, today announced new research, revealing that 40% of companies spend over $1,000,000 on tokenization every year. However, 70% of respondents saw external adversaries steal sensitive data in the last 12 months.

Of the 70% who experienced data theft over the last year, nearly all security professionals (98.6%) said they believed that this could have been prevented with a more modern data security solution. 

“Tokenization has been a stalwart tactic for data protection for years,” said Arti Raman, CEO & founder, Titaniam. “However it has also been one of the most invasive, inconvenient, slow, and expensive security controls in the enterprise. At the end of the day, with all its limitations both on data usability as well as on performance, most enterprises use it sparingly. Our study found that cybersecurity experts are looking for a modern improved solution that provides the strength of tokenization while removing the friction that has accompanied it in the past.”

The research showed that the top types of sensitive data companies house include: 1) employee data, 2) customer data, and 3) payment card data – all of which could have dire consequences if stolen. 

Interestingly, with so much being spent on tokenization to protect this confidential information, cybersecurity experts recognize its limitations. Nearly half (47%) indicated that they can't tokenize all of their data due to a lack of insight, followed by lack of performance (44%) and lack of context (41%). Further complicating the process, a vast majority of respondents (76%) find tokenization solutions to be cost-prohibitive. 

The survey revealed that tokenization threatens budgets, bottom lines, and productivity. The majority of respondents (85%) detokenize their data to use it. This makes obvious sense since, traditionally, tokenized data is not usable in its secure form. Nearly a third (32.7%) detokenize and release data into a data repository or analytics platform, 31.7% release detokenized data to authorized users and applications, and 20.2% detokenize in memory to facilitate data usage. It should be noted that once data is detokenized, it is no longer secure. This explains why companies that invest millions in tokenization still suffer from data breaches and sensitive data compromises. 

The need for change is apparent as less than 1% of all respondents are happy with their current tokenization solution.

Experts are looking for updated solutions to include a variety of advanced features previously unavailable with traditional tokenization technology. The features at the top of the list include:

  • Tokenization that can be applied to unstructured data and can retain full usability (46.2%).

  • The ability to build apps directly on a datastore with built-in tokenization (45.2%).

  • Suitable evidence of compliance – even during an attack (43.3%).

  • Tokenized data that can be richly searched and analyzed without detokenization (42.3%).

“It is clear that cybersecurity professionals are ready to move beyond traditional tokenization for a data security platform that provides strong security without restricting the business from using the underlying data to drive value. Enterprise data usage is accelerating at a rapid rate and it is time for data security solutions to keep up,” Raman stated.  

Fortunately, organizations can now look to advanced data security platforms like Titaniam, which provide all the benefits of tokenization without the restrictions posed by traditional solutions. To learn more about how leading enterprises are using Titaniam in place of traditional tokenization, go tohttps://titaniam.io/products/vault/ today.  

*This survey was conducted by CensusWide, polling 104 Enterprise security professionals.


Titaniam is the industry’s most advanced data security and ransomware defense platform that utilizes high-performance encryption-in-use to keep valuable data secure even if the enterprise is breached and its data stolen. With the ability to process data without decryption and support nine different privacy-preserving data formats, Titaniam is the market's answer to address ransomware and extortion, insider threats, and data privacy enforcement. In addition to cutting-edge encryption-in-use, a single deployment of Titaniam provides the equivalent of three other categories of data security solutions including tokenization. In the event of an attack, Titaniam offers auditable evidence that valuable data retained encryption throughout the attack, thus minimizing compliance as well as notification obligations. Titaniam is a Gartner Cool Vendor in Data Security, named vendor in Gartner Hype Cycle for Data Security, named Vendor in Gartner Hype Cycle for Data Privacy, Winner of the coveted SINET16 Security Innovator Award, four Global Infosec Awards at RSAC2022, TAG Cyber Distinguished Vendor, and Intellyx Digital Innovator for 2022. To learn more, visit https://titaniam.io/.