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2022 Website Design Trends for a Stellar User Experience
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Recent research on customer
experience reveals that “Consumers will pay a 16% price premium for great
customer experience.” There are quite a few things involved in providing your
customers with the best experience possible. But one of the most notable is a
stellar user experience on your website.
The usability of your website is so vital to keeping
customers engaged with and coming back to your site and business. A
positive user experience also leads to a more positive brand image.
Before diving into five website design trends
that will help you create a stellar user experience in 2022, let’s talk about
why user experience is important and its true value to a company.
Experience is Important and What is its True Value?
As stated above, user experience is essential
because of its
impact on the entire customer experience. For instance, if someone has a
terrible experience on your website, they aren’t likely to interact with your
brand any further, let alone make a purchase with your business.
In other words, a bad user experience hinders
the journey to becoming a customer. As a result, a business’s profitability and
longevity are directly impacted because they can’t attract or retain customers.
On the other hand, putting the user experience
at the forefront of your website design shows customers that you understand who
they are and what they need. And when you know your customers, you can increase
their satisfaction, build brand loyalty, and boost sales.
Now, let's look at five website design trends
you can implement to ensure your visitors have the best user experience with
your site this year.
Design Trends for a Stellar User Experience in 2022
It’s time to put user experience at the
forefront of your website design. Here are five trends to take seriously in
2022 to ensure your website is all about the user.
The Need for a
First, as easy as it is to put together and
maintain a website on your own with the help of a website builder, you must be
open to expanding your team in 2022.
A team of people with various website
design-related specialties is a true advantage for your company in 2022. The
website design process is incredibly detailed and tedious. You want a team with
diverse perspectives and talents. In addition, you want to build a team with
design thinking in mind so that you’re more readily able to creatively
solve problems and keep humans at the forefront of those solutions. By
doing so, you’ll also be able to empathize with your customers and build a
platform that is easy for them to use.
It’s also important to consider how the remote
work trend impacts website design teams. Technology and the likelihood of
continued advancements in building a solid remote workforce will expand the
power and productivity of your website design team in 2022 and beyond.
Sustainable UX design is also a website design
trend to execute in 2022 to give visitors the best experience possible.
say the following about Sustainable UX design: “User Experience (UX)
designers can help fight carbon-producing digital waste by focusing on making
content as discoverable as possible and reducing the data load of that
Sustainable UX design is growing in popularity
as the fight to help the planet continues. Implementing sustainable design
practices has obvious benefits for the environment. But, at the same time, it
also means advantages for your visitors, like faster page load times,
simplistic designs, and a smoother online experience.
Another website design trend to implement for
a stellar user experience is to make accessibility more of a priority.
be a Priority
You should appreciate accessibility as more
than just a trend for 2022. Instead, making your website more accessible should
be an ongoing project and priority. In addition, you should aim for your
website to be as inclusive as possible to ensure you don’t neglect the massive
pool of your customers living with a disability.
Be sure to study accessibility standards and
audit your website against them. Then, you can work on your most pressing
accessibility issues first and continue down the list until your site adheres
to accessibility standards entirely.
Content’s continued importance is another
website design trend to look out for in 2022.
Continue to Matter
Content will continue to be a considerable
component of providing your visitors with a stellar user experience. Stale,
irrelevant content just won’t do in 2022. Neither will focusing more on
quantity than quality.
You must consistently publish content on your
website, but be sure it’s of the highest quality. You should also diversify the
type of content you use on your website. For example, experiment with various
types of content, including images, written, video, and interactive content, to
keep visitors engaged on your website for longer.
You should also consider the growing
relationship between the Metaverse and website design when designing your
website in 2022.
The Metaverse and
There is a budding relationship between the
Metaverse and website design. If you aren’t yet familiar, the Metaverse is a
network of 3D virtual worlds that are focused on social connection, digital
economy, and engaging with advanced technologies.
Because the Metaverse is growing in
popularity, you must explore how Metaverse design
techniques influence how websites are created and what design elements we
include in them. For example, avatars, 3D visualizations, virtual reality
concepts, and other 3D
design elements will become more prominent in website designs in 2022.
Ultimately, the Metaverse has prompted
consumers to value interactivity, visual storytelling, and flair in all of
their online engagements.
However you decide to go about designing your
website, you must make a stellar user experience the main priority.
User experience is so important because of its
place in the overall customer experience. In addition, its value to any company
lies in its direct impact on profitability and customer relationship
Start with the five website design trends
above to create an incredible user experience for all visitors.