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Customer Service and Experience West 2026
April 21-22, 2026 | San Diego
As AI becomes embedded in-service delivery, CX leaders face mounting
pressure to deliver experiences that are intelligent, efficient - and deeply
human. But strategic implementation is critical. Without clear business goals,
ethical governance, and measurable outcomes, AI risks becoming noise, not
progress.
At the same time, fragmented data, legacy systems, and siloed operations
continue to stall transformation. Rising customer expectations and generational
shifts demand agile, empathetic strategies powered by real behavioural
insight.
Meanwhile, the workforce is evolving - requiring new skills,
collaborative models, and a fusion of human creativity with AI-driven
efficiency. Without the right frameworks, organizations risk falling behind,
unable to scale or sustain CX impact across the enterprise.
Reuters Events: Customer
Service & Experience West 2026 (21-22 April, San Diego) is where
strategy meets execution. Join senior CX, service, and digital leaders to
tackle real-world barriers, share practical solutions, and build the frameworks
that will define customer experience beyond 2026
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