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NICE CXone - Laura Bassett

NICEinContact.LauraB Laura Bassett VP, Product Marketing, NICE CXone Laura leads a team of product marketers to define positioning, drive sales and marketing plans, and execute cross functionally on those plans.  For over 25 years, Laura has a track record of defining business strategies and establishing best practices that drive revenue.  Prior to NICE Cxone, she spent several years with Avaya where she worked with customers to establish Contact Center and CX strategies and managed global marketing for contact center. Laura is regularly featured in industry publications. She has also written numerous blogs and articles on Unified Communications, Collaboration, CX , disruptive technologies and industry trends. Ms. Bassett has a BSBA in Computer Science and an Executive MBA from the University of Florida.

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