Andy Traba is a Director of Product who helps premier brands have better conversations with their customers. As an innovator in the field of Behavioral Analytics, Andy has been instrumental in the creation, go-to-market strategy, and evolution of personality-based products that decode the chemistry of conversations. His focus on creating products that analyze, learn, and predict behavior has enabled enterprises to improve business results through more productive and positive interactions. Outside of the corporate world, Andy is an tech junky, father of twins, and sports handicapper.