Zhecho Dobrev has devoted his career to the art and science
of customer experience management and is
the author of newly published book “The Big Miss: How Organizations Overlook
the Value of Emotions” (Business Expert Press, 2022). He is a partner at Human2outcome, who specialize in changing
the behaviors of leadership, middle-management, and those of customers to drive
customer-driven and sustainable growth.
Zhecho’s thought-leadership in the field is ingrained in
practice. For more than 13 years, Zhecho has been helping many of the world’s
most renowned organizations improve their customer experience including
American Express, FedEx, and Caterpillar.