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Bassett, Laura

Laura Bassett Fractional CMO, CCaaS & AI, TechFluency Laura Bassett is a revenue-focused Fractional CMO with over 25 years of B2B leadership experience in marketing, sales, and go-to-market strategy. She helps service-driven organizations scale by creating repeatable, results-driven marketing systems that fuel sustainable growth. Currently guiding AI, analytics, BPO, and services companies across the CCaaS and CX ecosystem, Laura brings deep expertise in customer experience transformation, advanced analytics, and data-driven positioning. She demonstrates how real-time analytics and AI can transform quality programs into measurable revenue impact while strengthening workforce engagement.  She is known for bridging the gap between operational execution and strategic growth—helping organizations move beyond metrics to harness quality, workforce engagement, and AI innovation as levers for customer satisfaction and business success.

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