Home > Live Webcasts

NiCE - Aya Tzarfati

Aya Tzarfati Senior Product Marketing Manager, NiCE Performance Management Aya brings over 18 years of experience in B2B product marketing, specializing in high-tech and medical devices. She excels at developing go-to-market strategies, crafting compelling product messaging, and creating impactful sales enablement tools. With a strong background in cybersecurity and international marketing, Aya leverages deep market insights and competitive analysis to drive innovation and elevate customer experience through performance management.

---