Revation Executive Interview
Perry Price, President, CEO, and Founder, Revation
Sheri Greenhaus, Managing Partner, CrmXchange, and Perry Price, President / CEO and
Founder, Revation Systems, discuss Revation's flagship solution, LinkLive.
Please tell us a bit about Revation.
Revation is a
leader in digital customer service and contact center solutions. We developed
our flagship solution, LinkLive, to create a better way to connect companies
with those they serve in the two most highly regulated vertical markets:
financial services and healthcare. As a result of our relentless focus on
solving challenging customer problems and maintaining the most secure platform
in the industry, today we have over 600 customers who rely on us to securely
provide a critical connection with their most important assets: their employees
and patients and customers.
There are systems
on the market today similar to yours. As an example, there are many
solutions available for QA and scoring. How is Revation different?
Revation has been
digital customer service (DCS) focused since the company’s inception. As of
late, there has been a resurgence of the term ‘digital customer service’ and
new types of DCS keep popping up in the market. Revation’s LinkLive platform is
best-in-breed DCS, born with a security-first mindset and encrypted messaging
in mind. Features like secure file share and agent desktop recording have given
us traction with our 600+ customers. Many of our competitors today are
acquiring other companies to end up with a turnkey solution that LinkLive has
had since day one of Revation. LinkLive’s degree of security is not easy to
What do you see as some of the biggest obstacles for
companies that are going digital?
The main obstacle that companies face is defining what
digital transformation means to them. Every organization has a different
perspective on this. Once the definition of transformation is clear, the focus
should be turned to how customers engage with the sales, service, and support
teams to enhance the customer experience and drive out cost to the business.
Covid has changed patient healthcare. How can healthcare
providers maintain the same quality of care with telehealth?
Healthcare providers should limit the number of solutions
they use to provide digital care, as well as remove barriers to entry.
Considering options that do not require EMR or authenticated user access and
can be used by any professional can make it easier for patients to connect with
the organization digitally. Most systems are driven with front-end workflow,
causing friction in the patient’s experience.
Can Revation simplify the customer journey?
Today, businesses have a significant need to improve
customer service. Revation’s LinkLive solution with artificial intelligence
technology helps to simplify the customer journey by providing high quality
customer experience through digital self-service. With LinkLive, customers can
choose to engage with a business via the channel of their preference knowing
that their experience will be seamless and easy.