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New Research - Integrated Teams Outperform by 2–3x

Operational silos are quietly eroding CX and increasing costs.

New Aberdeen research shows that organizations integrating back office and customer-facing functions significantly outperform those that do not.  

The numbers stand out   
- 2.8x greater reduction in operational costs 
- 2.6x higher growth in customer lifetime value 
- 2.1x increase in profit margin per customer 
- 2.6x improvement in customer satisfaction

Integration does more than connect systems. It reduces manual handoffs, gives agents better visibility, and helps teams resolve issues faster and more accurately.

The gap between integrated and siloed organizations is widening across cost, CX, and revenue. The question is no longer whether to integrate, it is how quickly you can close the gap. 

Read the full report