About the Webcast
Today’s
customers expect fast, personalized, and seamless service—but most agent
desktops are still stuck in a fragmented past. In this thought leadership
webinar, we’ll explore how the agent desktop must evolve into a unified
experience hub that connects front and back office, empowers agents with
real-time intelligence, and delivers the kind of CX that builds loyalty and
drives results.
We’ll
discuss:
- Why the traditional service model is holding CX
back—and what needs to change
- How to align fulfillment, automation, and empathy in
one intelligent flow
- What the modern agent experience should look like
- Best practices for delivering seamless, end-to-end
service at scale
About the Presenters
Boris Grinshpun, VP of Product, SmartReach, NiCE
Liran Meir Frenkel, Head of Product Marketing, SmartReach, NiCE
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Liran Meir Frenkel is
Head of Product Marketing,
SmartReach for NiCE. With a rich background in the high-tech industry, she specializes in building and executing global business strategies, short- and long-term roadmaps, and go-to-market plans for cloud and CX domains. Outside of work, Liran is involved in LeadWith, a non-profit organization focused on empowering and promoting women in tech.