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7 Ways To Improve Your Writing Skills And Make Customers Happy

Contributed Article by Max Mitchell

Having good writing skills is useful for pretty much anyone. Whether you are writing for professional purposes or for personal reasons, it’s good to be able to express yourself eloquently through writing.  

But writing skills become particularly important when you are communicating with your customers. Hence, here are the seven ways to improve your writing skills and make customers happy.

 Source: https://unsplash.com/photos/376KN_ISplE

#1 Know What You Want To Say And How

First of all, you need to know what you want to say and how you want to say it. What are you writing about? What kind of format are you using for the text you are creating? Who is your audience? All of these questions need to be answered during the planning stage, because when you start writing, it will be too late to decide what, who, when, where, why, and how.

Start with the most basic things like who your readers are. Ask yourself what kind of people they are and how they would prefer to communicate with you. Then, think about the topic you want to discuss and the purpose of your writing. Is this an email informing them of a sale at your company? Or is this a press release announcing a merger? What does your text have to accomplish?

Once you lay the foundation, you can think about more nuanced aspects of your writing. For instance, what kind of style and tone you want to use. It needs to fit the image of your brand (if you are writing from its point of view) as well as the preferences of your audience (e.g. casual vs professional tone).

#2 Write In A Concise and Clear Way

When you start writing, you should always aim to write in a concise and clear way. Writing like this can be difficult from the first try (and will usually require you to edit your texts well), but you will get used to it the more you practice. Writing concisely and clearly is essential for effective communication because people simply don’t have a lot of time to spend reading your texts.

If you are not sure about your own writing abilities, you can first hire a professional writer and editor from the writing services reviews site Trust My Paper to help you. An experienced writer can better understand what works and what doesn’t, so they will be able to guide you before you master the craft of writing yourself. It is the perfect way of getting started with writing.

#3 Focus On The Good Rather Than The Bad

Almost everything you write about will have both the good and the bad. If you want to make your customers happy, you will need to focus on the good rather than the bad. Of course, you still need to acknowledge the bad things in some way, but this doesn’t mean that you need to dedicate a lot of time to them. Instead, you need to focus on the good things and highlight the best of what you are writing about.

This is a way for you to stay positive throughout your writing which is necessary to keep your customers happy. Your optimism will transfer to them, so if you are always talking about something bad, it will only work against you. For example, if you are describing one of your products, you should focus on its benefits rather than its flaws. You shouldn’t overlook the flaws (because then you’d be tricking your audience into believing the product is flawless), but you should definitely prioritize the good things about it.

#4 Ensure Accuracy And Precision In Your Writing

In addition to writing concisely, you should also write accurately and precisely. Accuracy and precision are both characteristics that can be hard to achieve if you aren’t experienced with writing, but it’s definitely possible to improve your texts through practice. So, what exactly do either of these terms mean? To put it simply:

Accuracy – When your text is accurate, it means there are no factual errors. Everything you are saying is correct and true.

Precision – When your text is precise, it means you are being exact in the things you say (e.g. the numbers you use are precise to several decimal points instead of being rounded).

Accuracy and precision are prioritized in academic writing, but they are also necessary for efficient and effective communication with customers. In other words, don’t overlook them – always try to be accurate and precise in your writing.

#5 Be Persuasive But Not Pushy Or Forceful

Customers like to have someone they can trust which is why thought leaders are valued so much. To become a leader like that through writing, you will need to be persuasive but not pushy or forceful. Essentially, what this means is that you need to be able to persuade your audience through examples and strong arguments.

Once again, if you are uncertain about your own writing abilities, you can hire expert writers from the custom writing reviews to site Best Essays Education to handle your writing for you for now. After practicing, you will improve your skills and be able to write great texts yourself.

#6 Show Empathy To Connect With The Audience

While you need to be persuasive to become a thought leader, you also need to be empathetic. Connecting with your audience is crucial for you to be able to communicate with them successfully. You need to show that you understand their perspective and want to help them solve their problems.

There are many ways you can show empathy. Of course, this requires you to appeal to emotions and feelings which is why you shouldn’t solely rely on facts and statistics in your writing. Having that balance between rationality and emotions is what will make your writing truly impactful.

#7 Always Proofread And Edit Thoroughly

Last but not least, always proofread and edit your texts thoroughly. Without proper proofreading and editing, you can’t make your writing as good as it can possibly be – in fact, you can’t even ensure that there are no mistakes or errors. These can be fixed through proofreading and editing.

First, check that there are no factual errors and that you credited all the sources you were using (if there are any). Second, check that there are no linguistic mistakes. You can use a tool like Grammarly to do this. Finally, correct the stylistic issues your text may have (e.g. break up long sentences, use common words instead of complicated and rare ones).

Final Thoughts

At the end of the day, the way you write will greatly influence your communication with your audience. This is precisely why you need to always aim to improve your writing skills and make your customers happy.

About the Author

Max Mitchell is a freelance writer. He is very passionate about typing, creating complicated spreadsheets, and consuming an inhuman amount of caffeine. Nevertheless, he is also a creative individual who will always find a new perspective on topics of interest.