How Social Media Scammers Can Damage Your Company's Reputation and What To Do About It
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If your company uses social media to advertise
your services and connect with clients, you will need to ensure that it is
secure. You owe it to your customers to do what is right to protect them, their
data, and their money. However, scammers have other ideas, and if you let them
have their way, then they could put your customers in a bad place, and your
company could be on the hook.
That is why it is important for management and
customer service reps to be aware of common social media scams and what can be
done to prevent an issue. Let’s talk about how to stay protected and keep your
business going strong.
Social Media Is
Important, So It Must Be Protected
The fact is that social media is likely a
major component of your content
creation and marketing strategies. When used correctly, social
media can be incredibly useful for your corporation and your reputation
because it allows you to advertise your products, talk with your customers,
quickly address negative reviews, and partner with other influencers who can
help your brand continue to expand. However, if a hacker or scammer is able to
gain control of your accounts, then they could do irreparable damage to your
When it comes to succeeding in the world of
loyalty is everything because it helps you to retain customers, and if
those customers are happy, then they will likely refer their friends, and your
company can expand exponentially over time. Unless your product is completely
unique, you are likely not the only game in town. If you don’t take the proper
steps to protect your social media, and a customer has their money or identity
stolen, then they may fail to trust you again, and many won’t have an issue
taking their business elsewhere.
Of course, loss of customer trust is not the
only side effect of a data breach or scam. You’ll likely need to spend a lot of
money in damages and costs to repair the vulnerabilities in your systems. Plus,
you may be sued by some of the victims. As it is, customers
younger than 20 years old lose about $70 million a year due to scams, so
they will not be afraid to fight back for what they lost. On top of that, you
will also need to spend a lot of time rebuilding your reputation, and taking
steps backward will not help your company’s bottom line.
Types Of Scams
Now that you know what is at stake, it is time
to educate your teams on common social media scams that they could see at any
Many criminals start their scams on Facebook,
where they create fake ads and steal product photos from real businesses, so
their posts look legitimate. Since the customer thinks that it is your company
selling the item, they pay their money, and it ends up going into the hands of
the scammer, and the customer never gets their product. A customer that is
unaware that they fell for a scam may leave a negative comment on your website,
and that could hurt business going forward and force you into damage control.
Twitter is also a breeding
ground for scammers who try to trick you into giving over the account
information for your company. Many criminals will try to send you a tweet that
tells you that they saw something negative about your business and ask if you
want to see it. If you agree, then they will ask you to provide your Twitter
username and password, and from there, the scammer can access your account and
start posting malicious tweets on your behalf, which is a tactic called
There are also scams on LinkedIn, where a
scammer will pose as a representative from another business and ask to
collaborate with you. Again, they will ask for your login information or con
you into giving them money. The point is that hackers will find a way to use
any social media account to their advantage, so it is essential that you are
cautious as you go about your business.
How To Keep Your
Social Media Safe
The best way that you can prevent malicious
activity on your social media accounts is to be aware of common scams and then
educate your team on the warning signs so they can avoid falling victim. Make
cybersecurity training a part of the orientation program for all new employees.
Also, limit the number of employees that have access to your social media
accounts so there are fewer people who could make a possible mistake.
Even if you only have a few agents handling
your social media and marketing needs, you must also be sure that your
employees are not being overworked, or they could make innocent mistakes.
Burnout is very real, so ensure that your employee
workloads remain balanced, and you’ll reduce the chances of falling for a
scam. If an employee does see any red flags, then they need to report the issue
to management immediately.
It is also important for customer service reps
and management to keep an eye on all social media accounts and the money
flowing in and out of your business. One of the common
mistakes that many businesses make is not keeping a close eye on the
records. If an employee is tasked with watching the financial records and
notice a lot of money missing, then they can check if a social media scam is
the culprit and take the necessary steps to put an end to the issue. If you
don’t pay attention to the records, then a scammer can continue to take
advantage of your organization.
As you can see, social media scams are very
real, and if you let one slip through the cracks, then your company could be in
jeopardy. Consider the risks and tips discussed here and avoid becoming a