Aya Tzarfati, Senior Product Marketing Manager, NiCE Performance Management

Aya brings over 18 years of experience in B2B product marketing, specializing in high-tech and medical devices. She excels at developing go-to-market strategies, crafting compelling product messaging, and creating impactful sales enablement tools. With a strong background in cybersecurity and international marketing, Aya leverages deep market insights and competitive analysis to drive innovation and elevate customer experience through performance management.
Ric Kosiba, Managing Partner, Real Numbers
Ric is an engineer, who tripped into the contact
center industry about 25 years ago (and honestly loves it!). He started a
contact center planning company, called Bay Bridge Decision Technologies in
2000, and has worked at several CCaaS companies (Interactive Intelligence,
Genesys, and Sharpen), always doing contact center planning and analyses. He
holds a Ph.D. in Operations Research and Engineering from Purdue University(Go
Boilers!).
Ric resides in Indiana with his wife, Karin, and four kids.
He loves being a dad.