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The Director’s Cut - Aligning Four Perspectives in Today’s Complex Contact Center
Live Date: April 16, 2026. PLEASE SIGN IN FOR THE RECORDING.
Presented by: Donna Fluss, President, DMG Consulting LLC, Natalie Perez, CEO & Founder, Cisne, and
Sheri Greenhaus, Managing Partner, CrmXchange
About the Webcast
Every great film tells one story from multiple angles. In this webcast, we’re taking that same cinematic approach… the “set” is your contact center.
The opening shot: one organization, four stakeholders—customers, agents, executives, and operations—each living the same reality but seeing a different movie. And at the center of the storyline? The quest for a faster, friction free, smarter customer experience.
We open with the customer’s arc: Why do I have to repeat myself? How fast can my problem be solved—no matter the channel?
Cut to the executive storyline: Are we delivering a consistent experience? Where should we invest? How do we scale without burning out our people—or burning through our budget?
Then it’s time for the operations “behind the scenes” reel: Do we have the right people at the right times? Why are service levels slipping? Where is work getting stuck?
Finally, we bring in the agent and supervisor perspective—the frontline reality: Do I have the tools, information, and support to succeed? How am I being measured? Is this workload sustainable?
As these four narratives unfold, we’ll spotlight where priorities collide, where expectations drift, and where opportunities are hiding in plain sight.
Key takeaways:
- The biggest questions customers, agents, executives, and managers are asking—and what’s driving them
- How to spot (and fix) stakeholder misalignment before it impacts performance
- Practical strategies to improve experience, efficiency, and employee engagement
- Where AI, automation, and modern WFM can meaningfully close the gaps
- A clear framework for unifying all four perspectives into one powerful service vision
Meet the Directors: Donna Fluss, President, DMG Consulting LLC; Natalie Perez, CEO & Founder, Cisne; Sheri Greenhaus, Managing Partner, CrmXchange
Directors will take audience questions during the session.
About the Presenters
Donna Fluss, Founder & President, DMG Consulting LLC

Donna Fluss, Founder and President of DMG Consulting LLC, provides a unique and unparalleled understanding of the people, processes and technology that drive the strategic direction of the dynamic and rapidly transforming contact center and back-office markets. As the foremost analyst and visionary dedicated to the contact center and back-office markets, Donna has provided expert guidance for over 30 years to technology leaders as well as disruptive newcomers, investors, and enterprises that want to build next-generation AI-enabled contact centers.
Natalie Perez, CEO & Founder, Cisne

Natalie Perez is a veteran CX and marketing strategist known for building companies, shaping industry defining products, and creating patented solutions that address real operational needs. She champions a practical approach to AI—one that strengthens human connection, emotional intelligence, and customer trust.
Sheri Greenhaus, Managing Partner, CrmXchange, Moderator

Sheri Greenhaus is a CX and contact center veteran with 30+ years of industry experience. After starting her career at Dun & Bradstreet in one of the first automated outbound call centers, she went on to leadership roles at Hart Hanks Telemarketing and CRC Information Systems. In 1995, she co‑founded CrmXchange, now a leading online resource for CX and contact center professionals. As Managing Partner of CrmXchange and eCRMevents, she drives thought leadership through event moderation, executive interviews, and virtual conference production.