CRMXchange — Your Gateway to Enhancing the Customer Experience

Featured Columns

CRMXchange articles provide an online opportunity to learn more about the customer service and contact center industry.

Our featured columns cover a wide range of topics including contact center best practices, outsourcing, trade shows, call center workforce management, legal issues, contact center speech-IVR, interviews from top executives, and news on products and services.

We provide free access to a wide range of archived columns and new information on contact center services and products. Whether you’re looking for information about just “What is CRM” or a variety of other topics, these featured columns are an invaluable news resource!


CRM Column 
CRM Columns
Read columns created by experts in the industry. These columns cover a broad variety of topics such as analytics, on-demand solutions, outsourcing, speech, web self-service software, workforce optimization and much more.
Product Reviews 

product-review-buttons.jpgRead about new Contact Center and CRM product reviews here.
Customer Service Focus Column 
Focus Customer Column
Customer Service Focus Column
presented by Lior Arussy, Founder and President of Strativity Group. Arussy developed the CEM methodology and is working with global 2000 clients to develop and implement customer interaction strategies. Prior to founding Strativity Group he held the position of Corporate Vice President - General Manager, CEM Product Division at NICE Systems where he pioneered their Customer Care strategy and turned it into a market segment. For his thought leadership and contribution to the industry, Arussy received CRM Magazine's "2003 Influential Leaders" award. Prior to joining NICE, Mr. Arussy was Director of Worldwide Marketing for Hewlett-Packard's Internet Security Division and held various executive positions at other international high tech companies.
Legal Issues Column 

Legal images
Presented by Manatt, Phelps & Phillips, LLP, a law firm known for extraordinary commitment to contact center clients, quality, integrated, relationship-based services, and for a range of specialized legal capabilities typically found only in boutique firms. Their services include: advertising; antitrust; banking; bankruptcy and financial restructuring; corporate finance and securities; environmental; government and regulatory; healthcare; insurance; intellectual property, including patent, trademark and copyright issues; internet and e-commerce; labor and employment; litigation and trial; mergers and acquisitions; motion picture and television; music; real estate and land use; tax, benefits and compensation; and venture capital.

Speech -IVR Column 
Speech Column 
Presented by Donna Fluss, Principal of DMG Consulting LLC, specializing in customer-focused business strategies, operations, and technology for Global 2000 and emerging companies such as PeopleSoft, Nortel, Real Networks, Stride Rite, Nice and Roadway Express. With more than 20 years experience in customer relationship management (CRM) and contact centers, Ms. Fluss is a recognized leader and visionary in all areas of CRM and a highly sought after writer and speaker. She is a news columnist for ICCM Weekly and a contributor to Call Center Magazine, 1to1 Magazine, Line56.com and Europecontactcenter.com.
 Trade Shows 
Trade Show News
Information for industry professionals: trade shows, news on products and services.