Why Contact Center Analytics is Key to Identifying Opportunities for Growth
In this era of big data, your company is likely collecting
information from more sources than ever before. But having access to data and
effectively using that data are two different things.
In fact, many decision makers today find that they still
have to make decisions without a clear picture of what’s happening in their
business or what their customers truly want.
In Calabrio’s latest research report, we questioned over
1,000 C-suite executives in the U.S. and U.K., about the factors that compel
change in their organization and the data sources they rely on to inform their
Check out The Customer Data Too Often Overlooked by the
C-suite: Why Contact Center Analytics is Key to Identifying Opportunities for
Growth to learn:
- What C-suite executives report as the key drivers of change
for their organization—and why they often chose not to initiate a change
- Why executives recognize the need for better data
analytics, but find themselves relying on only a few data points to make
- How businesses can better tap into the reliable, unbiased
voice of the customer (VoC) data collected by their contact center
You’ll also learn the five steps that your organization can
take to transform your contact center into a key source of customer insights
and a driver of business change.