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Why Contact Center Analytics is Key to Identifying Opportunities for Growth

 In this era of big data, your company is likely collecting information from more sources than ever before. But having access to data and effectively using that data are two different things. 

In fact, many decision makers today find that they still have to make decisions without a clear picture of what’s happening in their business or what their customers truly want. 

In Calabrio’s latest research report, we questioned over 1,000 C-suite executives in the U.S. and U.K., about the factors that compel change in their organization and the data sources they rely on to inform their decisions. 

Check out The Customer Data Too Often Overlooked by the C-suite: Why Contact Center Analytics is Key to Identifying Opportunities for Growth to learn:

• What C-suite executives report as the key drivers of change for their organization—and why they often chose not to initiate a change
• Why executives recognize the need for better data analytics, but find themselves relying on only a few data points to make decisions
• How businesses can better tap into the reliable, unbiased voice of the customer (VoC) data collected by their contact center  

You’ll also learn the five steps that your organization can take to transform your contact center into a key source of customer insights and a driver of business change.