Money On The Table - Proof That Customer Service Drives Revenue
Many brands view customer service as a cost center – a
necessary function charged with fielding customer inquiries and complaints.
But that perspective couldn’t be further than the truth!
Forrester’s new report, Money On The Table: Proof That Customer Service Drives Revenue,
actually quantifies the huge revenue gains that can be produced by high quality
customer service. Contact center, CX and executive leadership will also learn
the steps they can take to drive contact-center-led CX transformation.
Based on Forrester’s research of hundreds of brands, the
- The 3 most important customer service drivers
- The revenue impact of each driver by industry
- The revenue impact of empowering customer service agents to
solve problems by industry
If you read just ONE research report this year, THIS should be the one! Access the report