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How to Mitigate the Risk of Defects and Failures in your CX


Presented By: Cyara


Presented by: Bill LaRuffa, Director, Global Solution Architect, Cyara

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About the Webcast

Delivering a great customer experience is no simple task. Business needs and customer expectations are ever changing, and the underlying technology is complex. Making sure it all works seamlessly is paramount to your success. 

A robust quality assurance strategy enables you to:  

  • Mitigate risk by rooting out issues and defects that could cause outages, or otherwise impact your customer’s ability to achieve their goals
  • Reduce costs by enabling customers to complete key tasks in voice and digital self-service
  • Delight your customers by ensuring a seamless customer experience across channels  

About the Presenters

Bill LaRuffa, Director, Global Solution Architect, Cyara

For the last 20+ years Bill has experienced all sides of delivering great customer experiences.  He started out working for a global BPO in the dot com era, building and setting up customer contact centers offshore. Bill has also helped companies during his 15 years select customer centric solutions for their contact centers while at Aspect. He is now helping Cyara’s customers ‘assure’ they are providing truly exceptional experiences that perform at scale. Bill holds a Commercial Pilot license, and actively flies.  He also spends time with teenagers in Sea Scouts teaching them the fundamentals of leadership, seamanship, citizenship and friendship.