About the Webcast
Back office operations are the next major frontier for Workforce Management (WFM) solutions as organizations strive to improve their customer journey. The reality is clear: a company can’t consistently deliver a great real time CX in the front office when the back office is operating on yesterday’s tools and processes. AI driven WFM is emerging as a powerful engine for optimizing CX-centric back-office functions and activities, which are also sometimes referred to as the mid-office.
This session highlights how modern WFM brings clarity, predictability, and oversight to back office work that has traditionally been hard to track, measure, and manage — improving the enterprise’s throughput, accuracy, and employee experience.
Join this webcast to learn:
- What is back-office WFM?
- Back -office functions where WFM will deliver major benefits
- How work item and process time forecasting improve accuracy and throughput
- Why AI enabled planning and intraday management are essential for complex, non real time (asynchronous) work items

About the Presenters
Andrea Matsuda, Head of Product Marketing, Workforce Management, NiCE

Andrea has spent the majority of her career in the contact center world. After graduating from the University of Nebraska-Lincoln, she joined TD Ameritrade as a multi-channel customer service agent. While at TD Ameritrade, she advanced her career into workforce management. Andrea further advanced her workforce management career when she moved to Toast Inc, where she would eventually become the Senior Manager of the Workforce Management department. Today, she is fortunate enough to fulfill her passion of story telling in marketing for the workforce management industry at NiCE, Ltd.
Donna Fluss, Founder & President, DMG Consulting LLC

Donna Fluss, Founder and President of DMG Consulting LLC, provides a unique and unparalleled understanding of the people, processes and technology that drive the strategic direction of the dynamic and rapidly transforming contact center and back-office markets. As the foremost analyst and visionary dedicated to the contact center and back-office markets, Donna has provided expert guidance for over 30 years to technology leaders as well as disruptive newcomers, investors, and enterprises that want to build next-generation AI-enabled contact centers.