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Helpful AI – A Better Way for a Better Experience


Presented By: NICE

Live Date: April 13, 2023. PLEASE SIGN IN FOR THE RECORDING.

Presented by: Elizabeth Tobey, Head of Marketing, NICE's Digital Solutions, and

Omer Minkara, VP and Principal Analyst, Aberdeen

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About the Webcast

AI is the new frontier. 

But what does it mean to put AI to work for customer experiences? It’s not enough to simply add AI to your solutions stack; it’s going to take a thoughtful, considered approach to succeed. 

Join this webcast for a look at the components necessary for successful AI-driven customer strategies.  

  • The impacts of AI on the digital CX landscape and what the future holds.
  • What it takes to balance automation with authentic connection for exceptional AI
  • How it’s changing the way we think about interactions
  • And how to put AI to work to build next-generation self-service experiences



About the Presenters

Elizabeth Tobey, Head of Marketing, NICE's Digital Solutions

Elizabeth is the Head of Marketing for NICE's Digital Solutions group. Previously, she held leadership roles spanning marketing, communications, community, and CX departments at video game, social media, and cloud platform technology companies in both the B2C and B2B spaces. Over the course of her career, she has focused on identifying new and effective ways to create meaningful dialogue between a brand and its customers, and on developing products and programs that are built on relationships, outcomes, and impact.


Omer Minkara, VP and Principal Analyst, Aberdeen

Omer Minkara is the vice president and principal analyst leading the contact center and customer experience management research.

In his research, Omer covers the best practices and emerging trends in the technologies and business processes used to enhance the customer experience across all channels (e.g., social, mobile, web, email, and phone). Omer’s research is widely consumed by senior-level customer care, contact center, sales, marketing, IT, and service executives. He has published numerous industry research papers, which are used by worldwide executives to build and nurture strategic customer engagement programs. Omer also speaks frequently with global decision makers to discuss their contact center and customer management activities. 

Omer has a strong finance background with significant international experience. Prior to joining Aberdeen Group, he was an auditor at PricewaterhouseCoopers in the European region. Omer has an MBA degree from Babson College, where he participated in the launch of a technology company, creating a customer acquisition and engagement strategy, while also developing all the operational and financial forecasts for the enterprise.