Talkin' Bout A Revolution
We live in an era where new ways of thinking are re-inventing markets and providing exciting new solutions to old problems. New market forces are re-inventing their relevant spaces. Familiar companies, such as Uber, Airbnb and LendingClub are just a few examples.
One of the forces that is driving this trend is the rise of a new breed of customer - The NOW customer. Forrester is calling this era the age of the customer. Are you ready for the Millennials?
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