Customer Relationship Management
Driving effective customer relationship management strategies to achieve long-term profitability
Bahrain
17th & 18th November 2009
Event Summary
Customer Relationship Management is an integral part of a company’s customer value proposition. From the point of view of an overall sales process engineering effort, customer service plays an important role in an organisation's ability to generate income and revenue.
The objectives of CRM strategy must consider a company specific situation and its customers’ needs and expectations. This includes policies and processes, training, marketing and information management. It is important that any CRM implementation
considers not only technology, but the broader organisational requirements. CRM implementation within an organisation is
bound to be successful, but only if an organisation has the right leadership, strategy and culture.
Customer Relationship Management will bring together Customer Relations practitioners, key suppliers in the Middle East
to facilitate and encourage the sharing of ideas and practical advice. You will have the opportunity to discover the latest trends
and interact personally with the experts to garner the knowledge of effective Customer Relationship Management to capture the
maximum value of customer relationship management and sustain profitability.
Benefits of Attending
- Increasing brand and customer value through effective customer relationship management
- Driving customer centric focus to encourage long-term business by integrating customer experience management into business goals
- Executing targeted marketing and customer campaigns to optimise marketing effectiveness
- Improving customer understanding through consumer behaviour analysis to help improve on products and services
- Discovering strategies and insights in customer loyalty initiatives to drive revenue growth
- Creating a win-win relationship with your customers through effective negotiation and communication skills
Key Topics
- Driving customer satisfaction to increase customer loyalty and customer advocacy
- Managing strategic corporate partnership with corporate customers to encourage long term business
- Communicating assertively and effectively to build a win-win relationship
- Articulating brand values to increase customer loyalty and returning customers
- Establishing a sustainable customer feedback analysis to improve on products and services
- Assessing the processes involved in CRM to encourage CRM personalization and customisation
- Analysing customer culture and demographic to plan and optimise marketing tactics and improve customer service programmes
- Identifying key customer benefits and the establishment of customer behavioural data though effective customer behaviour analysis
For more information and registration, please contact Bernardine Michael
Tel: +603 2723 6604
Email: bernardinem@marcusevanskl.com
www.marcusevans.com
Click to view the brochure.